WWE have posted a job listing on Monster.com for a "Vice President, Digital and Social Media" in the sports section of the site. The listing states:

The tour, an international media and entertainment company, is launching a new television network which will be THE most interactive channel to be leveraged across all media platforms.

Tour is looking for a VP of Digital and Social Media who will be instrumental in the creation and launch of a fully multiplatform television network – Tour,TV. The VP will be responsible for: overall strategy of integrating TV with digital, overseeing the management and operations of the multi-media integration.

The VP will enhance the current initiatives to encompass one voice for the brand, with an eye toward increasing daily interactions (i.e. page views and user engagement) and influencing participation/audience rates.

Responsibilities:

Develop all digital strategies related to Network for: Online, Mobile, VOD, “streaming” and all interactive elements (email, SMS, text, chat and polling applications etc.)
Subject Matter Expert on understanding social integration points from TV to Digital to Mobile etc.
Manage social media outlets: Twitter, Facebook, Foursquare, YouTube etc.
Partner with SVP, Digital Operations/ Technology on Negotiating and managing outside vendor partnerships for the network in support of production and programming for digital and social media
Streamline delivery process; manage workflow of distribution and content management strategies from creation to delivery
Coordinate with Programming and Marketing to ensure promotional and brand integrity
Work with Operations to ensure integration with all deliveries
Maintain communication with stakeholders at all levels, internally and externally
Understand Tours strategic and competitive position and deliver programs that are recognized best in the industry.
Maximize efficiency in a constantly evolving environment where the process is fluid and creative solutions are the norm.

Requirements:

Bachelor's degree; MBA preferred
10+ years experience leading Digital Media plans, preferably involving Network environment
Experience developing digital and social content strategies which have been leveraged through multiple-media platforms
Experience with a wide variety of video media platforms: digital, social, mobile/apps, interactive, VOD, broadband
Exceptional communication and presentation skills
Leadership skills
Exceptional organizational and analytical skills

Tour has a comprehensive benefits package that includes Medical, Dental, and Vision insurance, 401K, Employee Stock Purchase Plan, shuttle service to/from the train station, a state-of-the-art Fitness Center, and much more!

Tour is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Tour does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Tour also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.

The "tour" mentioned there is World Wrestling Entertainment, which is not listed anywhere in the description. This is the same job that WWE has listed on their Careers website. So WWE has taken to Monster.com to fill the position, and hidden that it's for WWE.